For the past 10+ years, SEO has become paramount for marketing but as the online world is undergoing such a radical change you will need to rethink it all.
Your future online success will reply on your ability to make sure you are helping people get the best information at the right time. I would venture to day that the SEO as it has been know for the last 10 years is dead; you need to think social optimization. Do you want to hear this from a the social experts or from an entrepreneur’s who very careers hinges on being able to successfully execute on this new paradigm?
No longer can you simply ‘buy links’, stuff your content full of keywords and think of that as your SEO strategy. The world is now much more ‘social’.
In the past so many people used to buy links to increase their ranking on Google. You would employ a company, or staff member, to lead the SEO push and they would target keywords. Then you would squeeze a load of those keywords into your content’s text and hope you would get some visibility.
Here is a quick list of ways to show if you are at risk of being left behind:
- Is the top ranking spot on Google how you get most of your online business?
- Are you still thinking just in terms of keywords?
- Is your success judged based on search results?
- Are you focused on spreadsheets when it comes to SEO?
- Do you consider ‘anchor text’ to be crucial?
- Is ‘link building’ still your main SEO tactic?
If so, you need to rethink.
Instead you need to look at:
- Creating quality content is going to be #1
- Be the one people want to include in the latest conversations.
- Have a website that people find easy to get around with content relevant to the user
- Reaching beyond your site so people begin to talk about you and your business – creating a buzz, opps a pun
- Have advocates who ‘love your content’ and want to spread the word through social media
- Have ways to engage the customer in conversation
The notion that content is King and engagement is Queen is now paramount to your success online to build brand authority, trust, & reputation ultimately increasing your engagement and search engine rankings.
As a side note to this article, In Aug this year announced that Google Authorship will no longer impact search results. That means that if you have spent time building out your Google Plus profile in the hopes that it will move you and your content higher in search results, your efforts may have been in vain.
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