Why is Small Business Saturday Important – A True Story

People across America see their support for Shop Small Saturday to be simply “the right thing to do” and are largely unaware of the specific socio economic reasons. But you catch on quickly when you put a face on it like Carol Bates, the 62 year old restaurant owner in Madeira Beach Florida.”

Small Business Saturday has grown to become an American shopping holiday held on the Saturday after U.S. Thanksgiving. First observed on November 27, 2010, it is a counterpart to Black Friday, which is all about big box retail and e-commerce stores. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.

As this shopping holiday approaches and we begin to make our gift giving choices being compelled to divert our dollars to small and local businesses, some may ask themselves why; but, “I know its the right thing to do”. 

As this shopping holiday approaches and we begin to make our gift giving choices being compelled to divert our dollars to small and local businesses, some may ask themselves why; but, “I know its the right thing to do”. 

SBS_NRA_Dine_Small

 

Most people understand the impact for keeping dollars in the local economy, supporting your community well-being, big box competition, and the job and wages issues. But many see their support to be simply “the right thing to do” and are unaware of those underlying reasons.

While there are many socio economic reasons behind why you should be supportive of this holiday event, the importance becomes very clear when its personalized by putting a face on the cause with insight to real people who you are supporting.

A daunting responsibility all small business owners must face at one time or another, is having to deal with unhappy customers who had a bad experience patronizing their business.  Carol Bates, the 62 year old owner/operator of Dockside Dave’s, a small restaurant, had to deal with a unhappy experience I had while dining at her establishment back in February 2013.

Carol called my cell phone the next day after the event.  She explained that her cook was new, apologized, and offered me a gift certificate that was twice what I had actually spent. I turned down her gift certificate and respectfully accepted a replacement meal. But then Carol explained, “my customers are important to me; because, if you don’t come back I will be unemployed and at 62 I cannot get another job”.

“Local Restaurants are under a lot of pressure from big chains”, say SBA Administrator, Maria Contreras-Sweet. She announced today that the SBA will be extending the Shop Small Saturday Holiday with two additional initiatives #dinesmall and #showusyourmenu calling local and small restaurants to increase hours to take in foot traffic of local shoppers. She’s also inviting restaurants to promote #DineSmall by sharing their special menus for Small Business Saturday Night. Owners and chefs are invited to share their menus on social media using the #ShowUsYourMenu tag.

PUBLISHED ALSO AT:

Small Business Trends – November 27, 2014

Tampa Bay News Wire

CONCLUSION

So as we all start our holiday shopping sprees, please think of Carol and remember why you are supporting small businesses; but, you are also supporting jobs.

John Frazier
Follow Me

John Frazier

America's Entrepreneur Advocate at BizBuzz America
John's life's passion is helping the small business & entrepreneur community. As one of of the leading social media contributors on the entrepreneur topic, he nationally known as a catalyst for bringing about positive change and inspiring entrepreneurs. John is also the TV talk show host & producer for a new entrepreneur talk show BizBuzz America and is honored as one of the Top 100 Small Business Influencer Champions in North America for 2014 and 2015.
John Frazier
Follow Me

About the author

John Frazier
John Frazier

John's life's passion is helping the small business & entrepreneur community. As one of of the leading social media contributors on the entrepreneur topic, he nationally known as a catalyst for bringing about positive change and inspiring entrepreneurs. John is also the TV talk show host & producer for a new entrepreneur talk show BizBuzz America and is honored as one of the Top 100 Small Business Influencer Champions in North America for 2014 and 2015.

19 Comments

Leave a comment
  • I just want to tell you that I am just all new to blogging and site-building and really liked you’re website. Very likely I’m likely to bookmark your site . You actually come with superb stories. With thanks for sharing your webpage.

  • I just want to mention I am newbie to blogging and site-building and certainly loved your website. Probably I’m planning to bookmark your website . You definitely have really good article content. Thanks for revealing your blog.

  • Definitely, what a great site and enlightening posts, I surely will bookmark your website.Have an awsome day!

  • Wonderful story, reckoned we could combine a few unrelated information, nonetheless genuinely really worth taking a look. Thanks Joseph

  • I simply want to say I am just very new to weblog and seriously liked your web page. Very likely I’m going to bookmark your website . You really have terrific stories. With thanks for revealing your blog.

  • Your mode of telling everything in this piece
    of writing is actually nice, every one be capable of effortlessly
    know it, Thanks a lot.

  • Hello there! I could have sworn I’ve been to this blog before but
    after browsing through some of the post I realized it’s new to me.
    Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  • I was suggested this blog by my cousin. I’m not sure whether this post is written by him as no one else
    know such detailed about my trouble. You’re wonderful! Thanks!

  • I’m really enjoying the design and layout of
    your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to
    come here and visit more often. Did you hire out a developer to create your theme?
    Excellent work!

  • An exciting discussion is worth comment. I feel that you simply should really write additional on this subject, it may well not be a taboo topic but commonly individuals are not sufficient to speak on such topics. Towards the next. Cheers Aubrey

  • I have to thank you for the efforts you’ve put in penning this blog.
    I really hope to see the same high-grade blog posts by you later on as well.
    In truth, your creative writing abilities has inspired me to get my own, personal website now ;)

  • Thanks , I’ve just been looking for info approximately this subject for a long time and yours is the best I’ve found out till now.
    However, what about the bottom line? Are you sure in regards to the source?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright © Naveena Corporation 2013-16 All Rights Reserved | Privacy Policy | Disclosure Policy | Terms of Service

GET INSTANT ACCESS TO JOHN'S STORY
Memoirs of a Generation X Entrepreneur

Join 40,000 other entrepreneurs just like you for our monthly business tips and strategies and get immediate access to this very emotional story that elevates an everyday issue like entrepreneur pursuits from mere datapoints to the kind of universal values that connect us all – hopes, dreams and entrepreneur passion.

WE hate SPAM and will never share your information.

/* ]]> */