What is Vlogging?
First let’s get down to the bottom line on Vlogging. What the heck is Vlogging anyway?
According to Wikipedia:
A video blog or video log, sometimes shortened to vlog/ˈvlɒɡ/, is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. The vlog category is popular on YouTube.
Video logs (vlogs) also often take advantage of web syndication to allow for the distribution of video over the Internet using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers (See video podcast or Webcast).
Why it Vlogging The Top Trend That Will Impact Your Marketing In 2015
The young vloggers and their fans who are changing the face of youth culture.; they have millions of YouTube subscribers – and now they’re set to conquer mainstream print and television. This is a direct quote from the an aritcle written by The Guardian on September 27, 2014.
One of the top bloggers, authors, and strategists on the topic of Social Media Trends, a mutual follower @BizBuzzAmerica, Jeff Bullas, ranked #8 on Forbes” The World’s Top 40 Social Marketing Talent” – 2014 recently tweeted:
— Jeff Bullas (@jeffbullas) December 24, 2014
Back in March 2014 Business Insider wrote an article titled, We Ranked YouTube’s Biggest Stars By How Much Money They Make. This article included foul-mouthed Swedish video-game commentator, PewDiePie who estimated earnings on YouTube ranked up to $8.47 million a year. Every day more than 100 million Internet users watch an online video (40% from their mobile). Every minute, more than 100 hours of video is uploaded to YouTube.
According to Nielsen, among Americans aged 18 to 34 adults, YouTube reach rate is higher than any other cable channel.How to explain this phenomenon? For Generation Y, YouTube is their television. They prefer this platform to another digital network. A study by eMarketer showed, that they will probably spend up to 15% of their advertising budget on this media in 2017.
— Tamara Leigh (@tamaraleighllc) January 5, 2015
Brands are beginning to understand the power of Vlogging. So is Vlogging a new trend, I think not. But it’s a trend that will really bubble up this coming year as perhaps the most important marketing trends in 2015 that small & medium size businesses need to start to include in their marketing strategy. The YouTube stars are not the driving force in this trend; but, the dominance of the mobile market and the pure fact that your audience/customer now demand it. Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience.
A recent report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” showed that 1.) over a third of large brands produce more than 100 content marketing videos a year and 2.) 71% of respondents confirm that video converts better than other content.
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