John Frazier took to the streets of Austin, TX to see if random people knew about the upcoming event #ShopSmallSaturday 2015. Originally shared on Twitter @BizBuzzAmerica.
Hint: First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
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